YesCandles

YesCandles is a brand specializing in the sale of unique, handmade soy candles and decorations. My main task was the quick and effective implementation of a fully functional online store that would enable the company to start selling online efficiently. To meet this goal, the initial phase of the project was based on the proven and flexible WordPress platform with the WooCommerce extension.

Main Tasks and Responsibilities

• E-commerce Design and Implementation:

  • I designed key elements of the user interface (UI/UX) in Figma, ensuring an aesthetic and intuitive navigation consistent with the brand's identity.

  • I installed, configured, and fully customized the store based on WordPress and WooCommerce, which included setting up products, payment gateways, and shipping methods.

• Optimization and Analytics:

  • I performed comprehensive SEO optimization for the store to ensure high visibility of products in search engines right from the launch.

  • I optimized the page loading speed, which is crucial for a positive user experience (UX) and for increasing the conversion rate.

• Technology Strategy and Research:

  • I conducted research on the target, more scalable technological architecture for the store.

  • I planned the future migration of the platform to a modern, headless tech stack, which will be based on Medusa.js for the back-end and Nuxt.js for the front-end, to ensure maximum performance and flexibility for future development.

The result is an aesthetic and fully functional online store that allowed the yescandles brand to effectively establish a presence in the e-commerce market and start selling in a very short amount of time. Simultaneously, a strategic plan for the platform's future technological development has been prepared.